You need to communicate with those inside your company as well.
Video is a particularly effective method for:
- Preservation of expert knowledge (archiving knowledge)
- Ensuring effective procedures and best practices are followed (eLearning)
- Transfer of knowledge (company presentations)
- Preserving company history
Sutter Medical Center of Santa Rosa had been self-producing a monthly in-house video to stay in touch with their employees, and in 2011 asked us to help them bring the quality up a notch while still being very cost-effective. For the first “On the Spot” of the new year, we went on location to the construction site of the new Sutter Santa Rosa Regional Hospital, scheduled to be completed by 2014, for a shoot with COO Mike Purvis.