There was a time when live streaming was a luxury for a lot of businesses and organizations. Now it’s essential for many.
And it’s important to understand that the quality of your live streamed event affects how clients and potential clients perceive your business or organization.
Webcams are fine for personal interactions and informal groups like book clubs, but when your business depends on a clean, professional streamed event, you need the experience and technical resources to do it right. You need good solid image quality and clean audio without echoes and static. You might need more than one camera. And don’t forget the little touches like lower thirds titling. You need to put out a professional live stream that does what you want it to, while reflecting the professionalism of your organization. That’s where we come in.
We live-streamed our first events in 2005 and 2006, including streaming on location at The Human Race in Santa Rosa and a weekly show (“Wine Country Living”) direct from our studios. We have expanded and refined our capabilities many times over since those days.
Recent live-streaming clients have included:
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- The Institute for Health and Healing (Sutter Health)
- Sutter Health Employer Relations and Outreach
- Palo Alto Medical Foundation
- Los Cien Sonoma County
- League of Women Voters Sonoma County
- H.M. Clause, Inc.
- North Bay Children’s Center
- The City of Cloverdale
Our capabilities include multiple cameras, live switching between the cameras, and archiving of the streamed event for immediate playback and/or further editing and refinement.