2015 marks the fifth year we’ve produced videos for the North Bay Leadership Council. Imagine our surprise and delight when we learned that Letitia Hanke of ARS Roofing was going to be awarded “The Light Bulb Went On” award for innovation and entrepreneurial spirit. We originally met Letitia over 10 years ago and have always been impressed with her drive and her integrity – and the fact she’s created a successful, firmly-established, woman-owned business in a traditionally male dominated trade.
We have always enjoyed producing these videos for the North Bay Leadership Council, and this one was extra special. And as a bonus, we got to use some footage from our archives that we captured of Letitia singing (she was a music major in college) a few years back.
We hope you enjoy her story.