A few years back we had an opportunity to produce a video showing how Circa Corporation, an American company based in South San Francisco turns out high quality leather belts sold through a number of pretty high-line clients (you’ll see a list of a few at the end of the video.) For this video, we wanted a feel that was upbeat and energetic without being frantic (as so many promo videos are these days.) It had to be fun to watch, and leave the viewer wanting to see it again. We also decided that voiceover and a lot of explanation would actually detract from the message we wanted to deliver, so this video was produced without any voice, and aside from opening title and closing client list, there are no titles in the piece.
We let the video do all the talking, and we think it delivers. Take a look and see if you agree.
And yes, the lady assembling the buckles onto the belts is really as fast as it appears — we did not adjust the speed in the video at all.