Tag - marketing/promo

Circa Corporation: Belts Made In America

A few years back we had an opportunity to produce a video showing how Circa Corporation, an American company based in South San Francisco turns out high quality leather belts sold through a number of pretty high-line clients (you’ll see a list of a few at the end of the video.) For this video, we wanted a feel that was upbeat and energetic without being frantic (as so many promo videos are these days.) It had to be fun to watch, and leave the viewer wanting to see it again. We also decided that voiceover and a lot of explanation would actually detract from the message we wanted to deliver, so this video was produced without any voice, and aside from opening title and closing client list, there are no titles in the piece.

We let the video do all the talking, and we think it delivers. Take a look and see if you agree.

And yes, the lady assembling the buckles onto the belts is really as fast as it appears — we did not adjust the speed in the video at all.

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Santa Rosa Connections at Ledson Winery

The new Santa Rosa Connections group on LinkedIn is continuing to grow at a phenomenal pace, and it was easy to see why at the mixer they hosted at Ledson Winery in Santa Rosa. In addition to the big group scene, attendees broke up into small groups for a much more personal and relaxed opportunity to make meaningful business connections.

We produced this video for them to capture the flavor of the second face-to-face meeting, all within the setting of one of Sonoma County’s most picturesque (and tasty!) wineries.

Venue: Ledson Winery, Santa Rosa

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Santa Rosa Memorial Hospital: Palliative Care

Santa Rosa Memorial Hospital came to us with a problem: how to get across the concept of palliative care to the general public. Their Palliative Care Unit has been in existence for years, and yet is still misunderstood by many who would benefit greatly from the services they provide. We conducted interviews of physicians, staff and beneficiaries of Palliative Care and created this short video designed to bring a clearer understanding of just what Palliative Care is and what the benefits are.

We hope you will find it enlightening as well.

Client: Santa Rosa Memorial Hospital, Santa Rosa, California

 

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Santa Rosa Connections

Funny how things can sometimes work in reverse. LinkedIn is a great resource for business people to connect and build a truly useful network of valuable resources, quickly and easily. Doug and Bob Duffield started the Santa Rosa Connections group on LinkedIn, and are now manifesting it locally with regularly scheduled mixers where members can come face to face to really explore those connections.

This is the video we produced for them to give folks a little taste of what the excitement is all about.

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Women’s Car Care Seminars with Bill’s Auto Electric & Repair

Bill’s Auto Electric and Repair in Santa Rosa, California, has begun hosting a unique and sorely needed resource for women — a car care clinic designed to give everyone the information needed to make informed decisions about care for their vehicles. It’s a mid-day workshop drawing on the expertise of the folks at AC Delco to give folks a better understanding of what goes on under the hood of today’s automobiles. They also tackle some of life’s most baffling questions, like, “How serious is that noise, anyway?” And lunch is included, too!

We were on hand to document a recent workshop and hear from several participants how they benefited from attending.

BTW – we learned some things, too!

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Sutter Santa Rosa “Topping Out” Celebration

We’ve produced a number of videos for Sutter Santa Rosa Medical Center over the last few years, and this one marks a significant milestone: the “topping out” or placement of the final steel beam in the construction of what will be the newest, most state-of-the-art hospital in the North Bay.

In this video, the hospital staff and county officials take a moment to describe the changes and benefits this new hospital will bring.

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COTS: Homeward Bound

Each year for the last six years, we’ve been privileged to create a very special video highlighting the essential services provided by Petaluma’s Committee on the Shelterless (COTS). Each video we’ve produced for COTS forms an integral part of their annual fundraising breakfast, pulling the audience into the stories of those who benefit in truly life changing ways from their passage through homelessness and out the other side, thanks to COTS.

Here for your education and enjoyment, we present the 2011 COTS video, “Homeward Bound.”

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Solatube by Naturalight

A little while back we created this promo video for the nice folks over at Naturalight in Santa Rosa, who wanted a video to put on their website that showed just how easy it is to reap the substantial benefits of installing a Solatube. We interviewed homeowners and business owners in the locations that had benefited from the installation of these great light grabbers, and gathered some pretty “energetic” comments.

Production note: the sound of a jail cell door slamming was recorded in the Sonoma County Jail as part of the “Every 15 Minutes” video we produced for Rancho Cotate High School in Rohnert Park. It’s sure nice to be able to repurpose content when the opportunity arises.

We hope you enjoy it.

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Sonoma Country Day School: La Dolce Vita Fundraiser

One of the things we like most about this line of work is the variety of projects we get to produce.

Sonoma Country Day School, a private K-8 school in Santa Rosa, California, has an annual fund-raiser called “La Dolce Vita” (“the sweet life”) that they put on toward the end of each school year. Over the years, we’ve produced a number of videos for the parents of two of the school’s students, and this year these parents approached us about putting together the keynote video for the 2012 La Dolce Vita.

We were provided with a couple hundred still photos and some video of school presentations from the current year, to which we added footage that we gathered during a half-day visit to the campus with Heidi (the mom) serving as “director” of the shoot. The whole purpose of the video was to remind the event attendees (most of whom were parents or relatives of students) what a great place Sonoma Country Day School is, how much their kids are getting out of attending there, and get them excited and willing to help contribute to the continued financial health of the school.

We are pleased to say the video and the event were a resounding success, and to present the video here for your enjoyment.

 

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