Tag - marketing/promo

TRG | Aston Martin – 2015 Rolex 24

The first event we shot for TRG | Aston Martin was the 2015 Rolex 24 in Daytona Beach. That was an awesome event with its own share of trials for the team, beginning with a crash with an uncontrolled Ferrari on the course, and followed later with a near miss with a pair of Porsches that we happened to film out on the track about 1:30am. That near miss caused some controversy, with the Porsche team claiming that the Aston Martin “closed the door” on one of their cars, an erroneous claim that was put to rest with our footage (viewable here).

After returning to Petaluma, we sat down with team owner Kevin Buckler and talked about the weekend, then built a video specifically to tell the story. This is the result. We hope you enjoy it.

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Santa Rosa Symphony Music Education

The Santa Rosa Symphony is the resident orchestra at the Green Music Center in Sonoma County, and calls Weill Hall (a world-class concert hall virtually identical to Tanglewood) its home. The Symphony has a very strong commitment to music in local schools with a wide array of programs starting with second and third-graders (“Simply Strings) and going all the way through programs for high school students and beyond. While their patrons are aware of these programs, many of them are pretty much unknown outside of the Symphony supporters. The Symphony came to us to produce several videos designed to introduce their programs to the general public and encourage local support.

This is one of the ones we created for them.

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TRG | Aston Martin Racing: St. Petersburg

Earlier this year we traveled with the TRG-Aston Martin Racing team to St. Petersburg, Florida for the Firestone Grand Prix. This was hot on the heels of their impressive finish at the 12 Hours of Sebring, and while the team didn’t do as well overall (thanks to a track accident early on), the rest of the activities contributing to “The TRG-Aston Martin Experience” lived up to their reputation. Out of the 4 days of trackside fun, we created this video.

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Not Your Usual Corporate Video

Running, I mean racing, with the big boys: Been doing some work the last few months for TRG-Aston Martin Racing, producing videos highlighting the “TRG Aston Martin Experience”.  There are two main audiences for these videos, both of which share similar interests, which is why we can get away with addressing the videos to more than one audience (we normally recommend against it as it dilutes the effectiveness of the video.)

TRG-10-b

In this case, we’re targeting corporate sponsors who want to offer incentives to sales people and large clients that go beyond the so-ordinary-these-days box seats at football, basketball and baseball games.  Corporate sponsors are actively looking for “bucket list” experiences, and that’s what TRG’s business orientation does so well – to supply a unique, much sought-after experience. The second audience is made up of the race car drivers themselves. The good ones can race with practically their choice of teams, and skilled amateur drivers that meet the race qualifications will often contribute significant financial support in order to drive for the team. Both audiences are looking for teams with style, panache and winning ways, and video is an ideal medium for getting the message about TRG out to them.

Since the first of the year, we’ve been fortunate enough to travel with the team and cars to Florida (Daytona Beach / Rolex 24, 12 Hours of Sebring, and Firestone Grand Prix in St. Petersburg) and to Circuit of the Americas in Austin, Texas. Out of all that speed and madness have come a number of entertaining, higher energy videos. We will be posting these here at various intervals for your enjoyment.

First up: The 12 Hours of Sebring.

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Modern Dentistry: Von Chan, DDS

Dentistry has undergone some major changes in the last few years, resulting in some impressive new abilities, and a definite increase in patient comfort. Dr. Von Chan asked us to produce a video highlighting her practice and what makes it unique. We were tasked with summing up the new technologies and the benefits of using her practice in a video short enough to merit a place online on her website. This is the result.

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Rachel Nixon: Oya

While we always strive to produce videos that are worthy reflections of the real life they portray, every once in a while we are invited to step outside “the usual” and work in an arena largely unfamiliar to us. This was the case when Rachel Nixon of Urban Elements Salon in Petaluma asked us to produce a video to be used in a world-wide competition sponsored by Davines, a renowned producer of environmentally friendly and healthy products for hair stylists. We spent an entire day in the salon capturing Rachel’s magic, then added additional material captured at the photo shoot the following day on the beautiful Sonoma Coast.

This was the result. We hope you enjoy it.

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Dow Pharmaceuticals: A Fungus Among Us

Dow Pharmaceuticals, highly regarded developer of topical drug products for pharmaceutical and biotechnology clients, recently completed a major project in creating an effective topical treatment for (ugh) toenail fungus. After literally years of hard work, setbacks and all kinds of challenges, they wanted to acknowledge the hard work, tenacity and downright stubbornness of their staff and employees that finally brought this product to market, so they called us in to produce a high-energy, fun retrospective of the entire process.

And no, this is not a gross video at all.

Here for your enjoyment, is the finished result:

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Serial Website Videos: Boden Plumbing

One of the most effective ways to move up in the search engine rankings, is to have video on your website, and one of the most effective ways to use video, is to have more than one available for your audience. A great way to accomplish this is to create a series of short (60-90 seconds)  informational videos around your area of expertise, which is exactly what we did for Boden Plumbing in Sonoma, California. We created two series, the first consisting of nine videos featuring Terry Boden, the founder and owner of Boden Plumbing, and a second series of 20 videos featuring son and manager of the business, Casey Boden.

Here are some tips about washing machine hoses:

 

Have you ever wondered whether or not those drop-into-the-tank toilet bowl cleaners are safe? Here Casey answers your question:

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Geared For Growing

We recently had the opportunity to work with owner Richard Plaxco at Geared For Growing landscape architects to produce several videos for their website. Based on our experience out in the field interviewing homeowners and Richard’s expert staff, it’s no wonder these folks have been racking up California Landscape Contractor’s Association awards for years!

We created an introductory video to familiarize viewers with Geared for Growing’s operation, philosophy and mission; and two “case study” videos featuring specific landscape projects and the homeowners who commissioned them. The sweep of the landscaping we were dealing with allowed us to bring along some more specialized equipment in the form of a jib arm (to get those majestic rising shots.) We hope you enjoy watching them as much as we enjoyed creating them.

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Circa Corporation: Belts Made In America

A few years back we had an opportunity to produce a video showing how Circa Corporation, an American company based in South San Francisco turns out high quality leather belts sold through a number of pretty high-line clients (you’ll see a list of a few at the end of the video.) For this video, we wanted a feel that was upbeat and energetic without being frantic (as so many promo videos are these days.) It had to be fun to watch, and leave the viewer wanting to see it again. We also decided that voiceover and a lot of explanation would actually detract from the message we wanted to deliver, so this video was produced without any voice, and aside from opening title and closing client list, there are no titles in the piece.

We let the video do all the talking, and we think it delivers. Take a look and see if you agree.

And yes, the lady assembling the buckles onto the belts is really as fast as it appears — we did not adjust the speed in the video at all.

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