Not Your Usual Corporate VideoVisual Story Media
Running, I mean racing, with the big boys: Been doing some work the last few months for TRG-Aston Martin Racing, producing videos highlighting the “TRG Aston Martin Experience”. There are two main audiences for these videos, both of which share similar interests, which is why we can get away with addressing the videos to more than one audience (we normally recommend against it as it dilutes the effectiveness of the video.)
In this case, we’re targeting corporate sponsors who want to offer incentives to sales people and large clients that go beyond the so-ordinary-these-days box seats at football, basketball and baseball games. Corporate sponsors are actively looking for “bucket list” experiences, and that’s what TRG’s business orientation does so well – to supply a unique, much sought-after experience. The second audience is made up of the race car drivers themselves. The good ones can race with practically their choice of teams, and skilled amateur drivers that meet the race qualifications will often contribute significant financial support in order to drive for the team. Both audiences are looking for teams with style, panache and winning ways, and video is an ideal medium for getting the message about TRG out to them.
Since the first of the year, we’ve been fortunate enough to travel with the team and cars to Florida (Daytona Beach / Rolex 24, 12 Hours of Sebring, and Firestone Grand Prix in St. Petersburg) and to Circuit of the Americas in Austin, Texas. Out of all that speed and madness have come a number of entertaining, higher energy videos. We will be posting these here at various intervals for your enjoyment.
First up: The 12 Hours of Sebring.